The Saga of Lost Sales Every year, billions of dollars are invested by CPG manufacturers in sales and merchandising activities to offer shoppers amazing retail experiences, grow their margins and gain market share. …

Share of Shelf is a vital KPI in retail execution for CPG companies and should not be overlooked by CPG brands when it comes to its accurate and unbiased measurement. As Peter Drucker famously said — “If you can’t measure it you can’t improve it.” …

As soon as you enter a store, let’s say you get to view a shelf which has 25 beverage bottles from Brand A and 5 bottles from Brand B. Everything else being equal, which bottle are you likely to pick-up? Studies show most consumers will go for Brand A. Which…

Imagine you are going to the supermarket for your weekly restocking of supplies. You have a shopping list in mind and pretty much decided on what products you are going to buy. You find everything you want, except that there is no on-shelf availability of your favourite shampoo brand. Bummer…

Automated retail audits using Image Recognition have gained popularity in the recent years with many CPG manufacturers trialing the solution, or in advanced stages of implementing it globally. However, as per the POI report, cost and speed are main concerns, preventing the widespread adoption of this game-changer solution Image Recognition…

In the competitive Australian Fast Moving Consumer Goods (FMCG) industry the annual sales growth presently is hovering around 3% — 4% compared to 8% — 9% of 10–12 years ago. The FMCG companies have become more focused on what is happening in-store with the share of their brands versus competition…