Over the past decade, a systematic shift has been observed in the retail execution strategy of the CPG and retail brands — courtesy the advent of e-commerce. E-commerce has so pervaded the retail space that people even questioned the need for physical stores. This is what made it imperative for brands to rise up to the challenge and “up” their retail execution game, with the goal to remain relevant, and achieve that delicate balance between sales and consumer satisfaction.

To do so, CPG and retail brands have reinvented their retail execution program. In this blog we will go through the…


August 14, 2021

At ParallelDots, securing our customer’s information has always been of paramount importance to us. Therefore, it is with immense pleasure that we announce that we are now ISO 2700:2013 certified.

The ISO 27001 standard is a globally recognized information security standard developed and maintained by the International Organization for Standardization (ISO). ISO is an independent, non-governmental organization that develops “market-relevant international standards that support innovation and provide solutions to global challenges.”

How ParallelDots achieved its ISO 27001:2013 certification?

To achieve the certification, ParallelDots’ security compliance was validated by an independent audit firm after demonstrating an ongoing and systematic approach to managing and protecting company…


As soon as you enter a store, let’s say you get to view a shelf which has 25 beverage bottles from Brand A and 5 bottles from Brand B. Everything else being equal, which bottle are you likely to pick-up? Studies show most consumers will go for Brand A. Which makes the message clear — What you see is what you buy. Thus, more the share of shelf of a product — the probability of the products’ sale increases.

Share of facings on shelf (share of shelf or SoS) is a metric that measures how much of the visibility share


Imagine you are going to the supermarket for your weekly restocking of supplies. You have a shopping list in mind and pretty much decided on what products you are going to buy. You find everything you want, except that there is no on-shelf availability of your favourite shampoo brand. Bummer right? Either you will now experiment with a different shampoo brand or try to get the same product from another store.

Or imagine another case. You have seen a YouTube ad about a new vegan option being launched for your favourite milkshake flavour. You go to the convenience store looking…


Automated retail audits using Image Recognition have gained popularity in the recent years with many CPG manufacturers trialing the solution, or in advanced stages of implementing it globally. However, as per the POI report, cost and speed are main concerns, preventing the widespread adoption of this game-changer solution

Image Recognition for tracking retail execution is becoming popular because of the time savings and high accuracy it can deliver as compared to manual store checks. As per Gartner report, Image recognition technology can increase sales force productivity, improve shelf condition insights and help drive incremental sales.

Despite all the proven benefits…


In the competitive Australian Fast Moving Consumer Goods (FMCG) industry the annual sales growth presently is hovering around 3% — 4% compared to 8% — 9% of 10–12 years ago. The FMCG companies have become more focused on what is happening in-store with the share of their brands versus competition. So, they try to perfect their in-store execution.

The focus on in-store activity includes share of shelf, more so premium eye-level positions. …


With the e-commerce boom, CPG/FMCG brands have realized that the traditional methods of retail shelf monitoring or sales promotions are not enough to sustain profits in the cut throat CPG industry. Many retailers are already implementing AI and image recognition to deliver the next level of customer experience.

According to Gartner, by 2020, 85% of customer interactions in the retail industry will be managed by AI. In this blog, we discuss how image recognition can be implemented by retail & CPG companies to improve their shelf monitoring techniques.

1. Auditing Product Placement

Customers make the most important buying decisions between aisles and companies have…


A perfect store is one that provides a seamless shopping experience to the consumers. It can be implemented easily with the help of retailers and sales reps to help build a positive brand image which in turn results in profitability for the CPG manufacturer. This concept was born in the world of CPG companies and is termed officially as “ Perfect Store” by Unilever, “Golden Store” by P&G , “RED — Right Execution Daily” by Coca- Cola and “Flawless Execution” by PepsiCo.

Its implementation requires a carefully crafted strategy. The goal is to boost sales, collect intel and drive growth…


For CPG/FMCG manufacturers, sales performance is a primary growth driver. But, their sales forces have little time to allocate to each store, which can highly impact their target reachability. In this blog, we look at the state of in-store data collection and retail audits in the CPG/FMCG industry and explore the best methods to improve in-store data collection.

Given the vast number of products distributed across a massive store universe knowing exactly what’s happening on the shelf is extremely difficult. At the very least, sales teams often need to know:


Shelf arrangement and planogram KPIs are often considered the gold standard for retail visibility execution, which is why their compliance is integral to creating a Perfect Store. In this blog, we take up the entire spectrum of shelf arrangement KPIs and how they can be effectively measured.

The right product visibility is the cornerstone for perfect store execution. This is the reason why CPG companies invest in point of purchase and point of sale data collection. This data is interpreted to create the ideal shelf layout which aids in product lift off from the shelves.

Some of the most popular…

Ankit Narayan Singh

Co-founder at ParallelDots

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