There are many perfect store execution blogs out there, mainly from software providers (like us) or field agencies, so why another blog? The inspiration for this article came from a conversation with an FMCG client — who were looking to overhaul their retail execution and rebrand it as a “Perfect…

Recently ParallelDots organized a webinar where we had a detailed discussion on how to Improve the Odds of Product Launch (NPD) Success with Image Recognition. The event was a great success with an audience of over 200 attendees from 5 continents. …

For CPG/FMCG manufacturers, sales performance is a primary growth driver. But, their sales forces have little time to allocate to each store, which can highly impact their target reachability. …

According to Gartner, by 2025, 90% of customer interactions in the retail industry will be managed by AI. The latest advancement in AI technology and deep learning algorithms are changing the retail industry. …

A perfect store is one that provides a seamless shopping experience to the consumers. Implemented with the help of retailers and sales reps, it helps build a positive brand image which in turn results in profitability for both the retailer and the CPG manufacturer. …

The present shelf arrangement KPI assessments using your standard retail execution software, are often time-consuming and difficult to manage around work-peak. Meticulous manual input is required to guarantee that products on the shelf match with the planogram. Moreover, the lack of visibility and up-to-date data prevents consumer goods brands from…

Category Managers determine the right product assortment that is crucial to retail success. The post-pandemic era has seen Category Managers leading their categories through uncertain and turbulent times. …

According to a Salesforce survey, Consumer Product Goods (CPG) brands lose up to $104 billion in retail sales in the US alone due to poor retail execution. While the figures are staggering, it’s not just about lost revenue. It’s also about missed opportunities to improve the shopper experience and build…

The Saga of Lost Sales Every year, billions of dollars are invested by CPG manufacturers in sales and merchandising activities to offer shoppers amazing retail experiences, grow their margins and gain market share. …