Building the Perfect Retail Execution Strategy — with Image Recognition.

Over the past decade, a systematic shift has been observed in the retail execution strategy of the CPG and retail brands — courtesy the advent of e-commerce. E-commerce has so pervaded the retail space that people even questioned the need for physical stores. This is what made it imperative for brands to rise up to the challenge and “up” their retail execution game, with the goal to remain relevant, and achieve that delicate balance between sales and consumer satisfaction.

To do so, CPG and retail brands have reinvented their retail execution program. In this blog we will go through the problems they face and how they can be addressed using the tools of digital transformation.

Problems faced by CPG & Retail Brands –

When shopping at your local grocery store or a supermarket, consumer experiences may be good or bad. This shopping experience greatly affects retailer’s sales. Here are some of the most common ones –

Out of Stock items –

When shopping at a store, very little can be as frustrating as finding out that one or a few items on your shopping list aren’t available at that very hour. Out-of-stock items could cost retailers massive amounts of cash, burning up to $1 billion in lost…