Market Research Methods Transformed by AI Solutions

SmartGaze: Automating the Eye Tracking Coding Methodology

TRADITIONAL EYE TRACKING CODING VS SMARTGAZE

HOW DOES IT WORK?

INDUSTRIES WE HAVE SUCCESSFULLY TRANSFORMED

SmartReader: Automating the Process of Open-Ended Feedback Analysis

One of the oldest and arguably the most effective market research method is feedback analysis. Consumers give feedback through many different channels, including survey responses, a review of product or service on an online marketplace such as Amazon and comments on social media forums such as facebook, twitter and blogs. The most insightful feedbacks are generally open-ended in nature. Research has shown that unstructured surveys are way more successful than structured ones because they reveal the provider’s true sentiment.

HOW SMARTREADER HAS TRANSFORMED THE TRADITIONAL METHODS OF FEEDBACK ANALYSIS?

Reviewing open-ended responses is a hectic task especially when the feedback has thousands of responses, something that large scale organizations often encounter. Even if an organization is willing to invest the required resources to carry out a full-scale analysis, there is considerable room for human errors and biases.

HOW DOES SMARTREADER WORK?

INDUSTRIES SMARTREADER HAS TRANSFORMED

The beauty of SmartReader is that it is industry agnostic. It has simplified work for researchers in the education, retailing, and even FMCG industries.

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